SaaS · Websites and Landing Pages · 2024
Fieldnote CRM Website
Fieldnote's product was better than its website. We rebuilt the marketing site around one clear story: who it's for, what it replaces, and why teams switch.
Result
A clearer story that doubled demo requests.
What we delivered
- Website strategy
- Content hierarchy
- Responsive UI design
- Component library
- Developer handover
The problem
The old site listed every feature and landed none of them. Visitors couldn't tell within five seconds what Fieldnote was or who it was for, so they left.
What we did
We started with positioning, not pixels. Interviews with won and lost deals revealed the message that actually converted: Fieldnote replaces the spreadsheet chaos that field teams quietly suffer.
The new site leads with that story, backs it with proof, and gives every page one job. A small component library keeps future landing pages consistent without a designer in the loop.
The outcome
Demo requests doubled within six weeks of launch, and paid campaign landing pages now get assembled in-house in an afternoon.