Professional services · Brand Identity · 2024
Cobalt Advisory Rebrand
Cobalt had grown from three partners to forty consultants, and every proposal looked like it came from a different firm. We built one identity the whole firm could actually use.
Result
One identity system across 40+ documents and decks.
What we delivered
- Brand strategy
- Visual identity
- Typography and colour system
- Guidelines
- Template suite
The problem
Cobalt's work was senior-level; its materials weren't. Proposals, reports and decks each reinvented the brand, and partners spent evenings fixing formatting instead of thinking.
What we did
We repositioned Cobalt around its real difference, partners who stay on the engagement, and designed an identity system to carry it: a confident wordmark, a disciplined colour system, and typography that reads as considered rather than corporate.
The deliverable that mattered most was the least glamorous: a template suite covering the 40+ documents the firm actually produces, with rules simple enough to follow at 11pm before a deadline.
The outcome
Every client-facing document now comes from one system. Partners report proposals going out faster, and the firm's materials finally match the seniority of its advice.